Getting traffic to your website is great; however, if that traffic doesn’t convert, it’s almost useless. This article will outline 10 proven strategies for increasing conversions or getting your visitors to take action.
1. Include as few fields as possible.
When asking for information from prospects using an email opt-in form, ask for as little information as necessary. I usually keep it down to just two fields: name and email address. Some opt-in pages ask for just the email, but then you can’t personalise your follow-up messages with their name. Using the prospect’s first name in the follow-up can get you a higher open rate.
2. Add a guarantee.
Include your no-questions-asked refund policy on all purchases. This reduces risk, and increased sales will usually more than makeup for any returns. Ensure you have a strong guarantee, not the usual 30/ 60 / 90 days fluff that all marketers off on the sales page. Try this instead, “If for ANY reason you feel this training wasn’t worth your full time and attention, I insist you email me to ask for a refund. At ANY time, for ANY reason. There is no time limit on this guarantee.” Source CrazyEgg.Com
3. Use testimonials.
Testimonials provide social proof and reduce risk for your prospects. Use them on product landing pages and your email opt-in landing page. If you don’t have any clients or customers who have tried your product or service, try doing a prelaunch with a small group of fans or followers on your social media. Offer a low-cost entry or free trial in return for feedback and testimonies.
4. Pay careful attention to your headline.
The headline is the single most important element on your landing page. Think of at least 10 different possibilities write them out then use them on Social Media posts before choosing the strongest one. You will see which headline got you more post engagement.
5. Use video to humanise your brand.
Including simple videos on your landing pages shows there’s a real person behind your product or service. You can use a short welcome message or a brief overview of WIIFT whats in it for them, these types of videos often increase conversions on your website. Often a video is on a second page after opting in this is called a Bridge page, to give prospects an opportunity to see who you are before taking them to the sales page.
6. Use strong calls to action.
Let your readers know exactly what you want them to do next, whether that’s click a button, read a blog post or fill out a form, a sure way to increase conversions.
7. Tell visitors exactly what they’re going to get.
What are the features and benefits? Sell the sizzle not the steak. What does it look like? What are the possible uses? Who will benefit most from it? How will it be delivered? Provide visitors with everything they need to know about your product to increase conversions.
8. Include a privacy statement on opt-in forms.
Having a privacy policy on your opt-in pages or sign-up forms is a must. You need to have this to use many of the advertising platforms. It’s also been passed into law by many countries, and you don’t want to get sued. There are a number of other reasons, too.
9. Use high-quality images.
Using generic, tacky stock photos can send the wrong message about your brand. Use professional-quality photos where possible. If your start-up costs are limited, you can use a platform like Canva.com to create designs and images yourself.
10. Include a headshot.
Don’t be afraid to include a personal photo in your sidebar or near your call to action. It can reduce the sense of risk by showing that there’s a real person behind the website and brand.
If you need a website, purchase your domain and hosting with D9.
I have been a customer of D9 Hosting since 2014; I use D9 for all of my domain purchases and website hosting.
If you do not have a website yet? You can get your domain and hosting and get started at a meager cost via the recommended hosting at D9.
Note: I use affiliate links in this post. If you click and purchase, I may receive a small commission at no extra cost!
Recent Comments