No matter what industry you are working in, a blog is a great way to regularly publish valuable, unique, fresh, and share-worthy content. Search engines and users appreciate this, which immediately leads to traffic growth.
One of the ways to increase website traffic is to write headlines that are catchy to the readers. Write headlines that give your visitors an idea of what benefit they will get from clicking on a particular post.
A pdf report by Cisco says that video will account for 82% of traffic by 2022. Now is the time to consider video marketing in your traffic-boosting strategies. Try using videos on your website and on social networks that offer video publishing options.
Online courses, questions and answers, e-books, audio books, ultimate guides, tutorials, etc. will provide value to your audience. This will definitely result in a traffic boost, increase your session duration, and add to your credibility.
Webinars are a great way to increase website traffic. This can connect you to influencers and engage in a live conversation. Invite your audience to take part in the free event a week or so ahead of the planned date and do not forget to send the presentation or summary after the event.
Take some posts that have performed well and republish them in a different format. As long as a particular topic has been successful with your audience, a podcast could become a blog post, a blog post could become a video, and so on, to gain more traffic.
The term “historical optimisation” was coined by Pamela Vaughan, key marketing manager of HubSpot. When HubSpot embarked on a programme of historical optimisation they saw organic search views of their updated blog posts go up by 106% on average. It basically means updating old posts to make them fresher and more up-to-date, so they generate more traffic and leads.
A great way to generate backlinks from a reputable site is to offer to let them publish your blog. Ask their teams if they would be interested in particular topics and agree to post active backlinks. Note that it’s important to offer unique posts, not duplicate your existing one.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Also helpful for SEO, you can request search engines to crawl and index your site, increasing your odds at appearing on results pages for relevant queries.
If you have a budget (it doesn’t have to be big), tap into the opportunity of ad networks. Create digital ads that promote your website, target ads towards your ideal customer, and watch the traffic roll in.
Some ad networks to check out:
Help A Reporter Out (HARO) is a tool journalists and writers use to find and connect with sources for stories they’re working on. Publicists and brands use it to find queries for pitches for specific stories.
Sign up for HARO’s emails in your respective categories and look out for queries you can answer. Pay attention to any specific pitch guidelines to increase your odds at getting accepted. Many times, the writers will talk about your brand and include a link to your site.